Orchard Road evolving into lifestyle destination: Experts

by Albert02

Orchard Road evolving into lifestyle destination: Experts

Orchard Road evolving into lifestyle destination: Experts. Analysts assert that the Orchard Road shopping sector still has appeal despite the probable closure of the original Orchard Point.

Orchard Road’s ongoing transformation into a lifestyle destination, with specialty stores filling the spaces left by retail stalwarts, experts said. Although OG will join other department stores like Robinsons, John Little, and Metro that have left Singapore’s top shopping district in recent years, they said the exits are part of that process. Although speciality shops often have depth in a particular trade, department stores frequently offer breadth. They include businesses like Decathlon, a French retailer of sporting goods, which will take over Metro’s space at The Centrepoint in 2020, and Courts, an industry leader in home appliances, whose six-story flagship last year replaced Robinsons at The Heeren.

A nearby supermarket and fresh food company will replace OG Orchard Point, which departs in October, with an undisclosed mega-mart concept shop. Live fish, food, and products will all be included in the immersive area. According to Adjunct Associate Professor Lynda Wee from the marketing department at Nanyang Business School, the area’s tendency toward customised products for certain customer categories is reflected in this shift toward specialty stores. “In order to develop offers that are better geared toward consumers, we are building distinct precincts. This is consistent with the area’s recent reputation as a young, fun, and entertaining area “She compared it to Tokyo’s Shibuya neighborhood, where the young congregate.

Orchard Road evolving. The changes are a part of a bigger Orchard Road renovation that was announced by government authorities in 2019. While Dhoby Ghaut will be a green area with family-friendly attractions, Somerset will be a zone for youth and entertainment. The center of Orchard Road will continue to be the shopping district, home to upscale and recognizable stores, while Tanglin will be a mixed-use community with alternatives for the arts and artisanal items. The procedure is already under way. This week, the well-liked youth hangout *Scape announced that it would undergo a big overhaul and reopen in 2024.

Specialty shops, according to experts, are also better at meeting the needs of contemporary customers. “The retail industry needs to be regularly refreshed. Today’s consumers want experiences rather than just goods or services, “said Ms. Neeta Lachmandas, executive director of Singapore Management University’s Institute of Service Excellence. “This experience is enhanced by new ideas, pop-up gatherings, and market stalls since they offer variety and interaction. Orchard Road will become a place that people and tourists desire to return to again and over again with constant updating.”

Ms. Maggie Au, the course chair for the marketing diploma at Temasek Polytechnic’s School of Business, had a similar opinion. Ms. Au claims that some companies have grown their physical presence by selling their goods in suburban malls; as a result, Orchard Road will need to provide more than just shopping to draw in locals. Having flagship stores that offer items that are exclusive to these retail outlets, as well as fascinating, one-of-a-kind retail and lifestyle experiences and social events for locals and tourists, will be the key to luring people back to the city.

Customers The Sunday Times spoke with claimed that Orchard Road still has appeal as a convenient location for gathering with friends in addition to the sheer volume of stores and lifestyle options it provides. Ms. Venilla Asokan, a social media executive who lives in the west of Singapore, stated, “Suburban malls are better useful if I need to go grocery shopping, or for a quick dinner before coming home.” She had just arrived at Far East Plaza. But Orchard Road has so much food and entertainment, and I can do so many things there, whether it’s shopping, karaoke, working out at the gym, or just hanging out and people-watching.

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Source:
https://www.straitstimes.com/singapore/consumer/orchard-road-evolving-into-lifestyle-destination-experts


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